Why Can't Sports Be Fun and Competitive?

Fun
We completed our volleyball season yesterday, finishing 6-4 in league play (the school finished without a J.V. team last season, as so many players had quit from a winless team). Today, we will have one final practice to collect jerseys, play and have fun.
The A.D. joked with another coach on campus about our post-season practice. The coached asked, and I said that it was going to be a fun practice, basically King of the Court for an hour.
The coach made a remark about fun at practice, saying something to the effect of "Why are you making practice fun? I try not to make practice fun."
I do not understand this attitude. There is likely a reason that the school finished without a J.V. team last season - it was not fun. This season, when we were losing games during the pre-season schedule, we were adding players. We went from 8 players on the day that we split varsity and junior varsity to 12 players at season's end. Therefore, one cannot blame all the quitting on the losing.
We were more competitive than last season, and the players had more fun. Isn't that the goal of sports and coaching? I am far from the most technical volleyball coach, but the majority of the players on the team improved, including the three players who had never played before. We did not do a lot of hard drills. We spent the majority of practice playing in different game situations. I would describe our practices as easy. However, we were a couple breaks away from winning the league championship (we were an inch away from an ace on game point in a game that would have created a three-way tie for the championship with us holding the tie-breaker).
I do not understand the mentality of intentionally making high school sports not fun. If I was a more technical volleyball coach, my team would have been more prepared and I would have done a greater variety of drills and a little more specific teaching, rather than trying to teach based on my instincts from when I play.
In basketball, I am a far more technical and knowledgeable coach, and I keep the practices fun at the high school level. We won the league championship this season AND every girl really enjoyed the season. Winning and fun are not mutually exclusive. It is possible to enjoy practice, work hard and improve at the same time.
It makes no sense to take the fun out of playing a sport on purpose.
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