Marketing and skill development in youth basketball

The most common marketing tactic in youth basketball is to point to a talented player and attribute his or her skill and success to the one thing that the coach/trainer/entrepreneur is marketing. It works. People prefer simple explanations to the true complexity of talent/skill development, and ascribing one’s success to a single factor creates a simple, easy-to-digest explanation.

Unfortunately, skill and talent development are complex, and when we point to one person or one thing, we make mistakes and often miss the important factors in one’s development.

Also, the below speaks to the same issue, but specific to basket heights and ball size in youth basketball (ages 5-12).

By Brian McCormick, PhD
Director of Coaching, Playmakers Basketball Development League
Author, The 21st Century Basketball Practice and Fake Fundamentals

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